Beauty Industry

E.l.f. Beauty Debuts New “Show Your(s)e.l.f.” Episode

The new episode of the Self-Expression Documentary Series will be featured at the Tribeca Festival on June 23.

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By: Rachel Klemovitch

Assistant Editor

E.l.f. Beauty will debut its newest episode of the “Show Your(s)e.l.f.” Self-Expression Documentary Series at the Tribeca Festival on June 23.
 
The short film has been entered in the 2024 Tribeca X Award Competition and features Chella Man and his journey as a deaf genderqueer artist. 
 
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said,
 
“It’s important to bring extraordinary humans like Chella, Tas, Amanda, and Viktoria into the collective cultural conversation. By showing their truest selves and sharing how they find beauty in all the moments between resilience and triumph, we believe they will inspire others to be positive, inclusive, and accessible. By authentically refusing to fit into any stereotype, each superhero of Show Your(s)e.l.f. mirrors e.l.f.’s vision to be bold disruptors with a kind heart.”

The Chella Man “Show Your(s)e.l.f.” short will be shown on the official Tribeca Festival schedule with additional mini-documentaries in the series.
 
Other “Show Your(s)e.l.f.” episodes feature world record-holder swimmer Anastasia Pagonis, who started competitive swimming as she became blind at age 14 and advocates for mental-health initiatives; Amanda Nguyen, an activist for survivors of sexual violence and an astronaut who will proudly be the first Vietnamese woman in space this fall; and Viktoria Modesta, a bionic pop artist and innovator in the post-disability community who explores modern identity through performance, fashion, avant-garde visuals and more.
 
e.l.f. and OBERLAND, created the “Show Your(s)e.l.f” documentary series to bring to life e.l.f.’s mission of encouraging self-expression, empowering others, and embodying their ethics.
 
Lisa Topol, Executive Creative Director and Managing Partner of OBERLAND, commended, 
 
“e.l.f is all about being unapologetically yourself. And our heroes in the “Show Your(s)e.l.f.” series demonstrate the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as nothing more than stepping stones. Not only do they change their own world, they change it for everyone around them.”
 
e.l.f. will be the first beauty brand to participate in the Tribeca Festival in over 10 years. Festival attendees will have the opportunity to learn about the making of the “Show Your(s)e.l.f” series from the cast and Marchisotto during a panel discussion immediately following the premiere screening event at NeueHouse.

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